The UK Charity Commission has just published a useful report based on feedback from charities.
Being a data, I prefer analysis of actual data not just what people say is happening but I think it is still useful - especially in looking how the financial mess is impacting charities beyond fundraising.
Bottom line in UK Charity Commission report is that charities are being hit on several fronts:
* Reserves / investment income
The most common source of income, the most important source of income and most damaged by the recession.
* Services
Only 20% reported an increase in demand for services, and three quarters of them most reckon they can meet the demand.
* Currency exchange
Those raising pounds and spending other currencies are smarting with the pound exchange rate being so bad. (Us Australians are finding this even harder - I was in USA last year where 1AUD=0.97USD, now it is 0.69USD! So everything being bought in Australian dollars now costs a massive 40% more - an increase that makes any potential fundraising woes pretty insignificant).
* Fundraising
Not flagged as being down by many, and one in nine said they were spending more on fundraising. None seemed to have flagged spending less on fundraising as being a mitigating measure they intend to follow.
In summary I reckon that those fundraisers that managed to persuade their boards / finance managers that fundraising is a good alternative investment -especially regular giving - deserve a medal.
View the full report here.
What is the best language to use when building relationships with your Mid
and Major Donors?
-
I've been sharing a lot of tips and material about mid and major donors
lately. And this got me thinking, what's the best language to use when
talking to...
8 years ago
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