CRUK clarify reports of budget slashes

Tania Mason of Professional Fundraising reports that CRUK, one of the top UK fundraising charities, is expecting a decline due to the economic climate.

Harpal Kumar says "The fall in the property market is having a direct impact on our legacy income stream and people may also need to consider their level of personal giving. " He says they are planning on a decline of perhaps 4 or 5 per cent this year. With such huge amounts of money that comes into CRUK from legacies this seems perfectly reasonable.

There is no comment there as to what they will be doing to fundraising expenditure.

See Tania's article here.

Pareto research shows corporate fundraising income hit

23 charities in Australia shared their data to see if there was any impact of an economic downturn in the first two quarters of 2008. They found:

* No impact on regular giving
* No impact on individual donations
* Corporate income down

We can't prove that the corporate decline is because of the fear of recession, but we do know the economy had not hit these charities' donations. Yet? These are mostly large charities, with diverse income sources.

Maybe those with less diverse fundraising portfolios will be hit. Any evidence, please email sean@paretoworks.com.

More detail in my whitepaper, available by emailing here.