Following Part I and Part II of the letter from Kimberley Mackenzie, which looked at corporates, here we explore direct mail.
Here is what Kimberley, from Lake Simcoe Conservation Foundation has to say.
'Direct Mail.
The mailing is being stuffed as I write this. [early November].
I already mentioned that yes, we are mentioning the economy. Now more than ever their donation is important and I didn’t pull back from letting donors know that we understand how important their decisions about donations will be this year and when they think about what to do they should think of us.
Yes it is bold – we are fighting for market share. I’ll let you know how it does.'
Unfortunately, I don't think Kimberley had the numbers to do a controlled test - but if anyone is doing that out there, please let us know any results.
Posts
What is the best language to use when building relationships with your Mid
and Major Donors?
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I've been sharing a lot of tips and material about mid and major donors
lately. And this got me thinking, what's the best language to use when
talking to...
8 years ago
3 comments:
I've put basic details of a test we've been involved in on the www.queerideas.co.uk blog. It shows a downturn on the credit crunch variant. More details are available at
http://www.queerideas.co.uk/my_weblog/2008/12/results-on-credit-crunch-copy-vs-normal-copy-test.html
Mark - that's a "bloody good" blog! Thanks for directing us there.
Kimberley
kimberleymackenzie.blogspot.com
I found a great site that promotes a unique way to raise money for charities. They organize home raffles around the United States. Most of the money goes to charity, so its for a good cause and someone gets to win a house just for donating. Here's the site:
http://www.rafflemansion.com
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