Monday, December 15, 2008

Knowledge and the flexibility to do something with it

Fiona Paterson, Head of Data Services at Pareto Fundraising and the benchmarking team have been keeping an eye on the giving behaviours of donors involved in the Australia/New Zealand and North American benchmarking cooperative.

There have been some interesting and sometimes counterintuitive findings which Fiona explains in her article 'Knowledge and the flexibility to do something with it'.

Key to the article is really having an understanding what your data can tell you and sometimes delving a little deeper to find out what is really going on.

Click here to read the full article.


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