Australian Tax Time Appeal Analysis

For most Australian charities who mail DM appeals, our winter appeals (May-June) are often the most important, often more so than Christmas. These are known as 'tax appeals' because the end of the tax year is 30 June.

Fiona Paterson, data expert and senior consultant at Pareto Fundraising analysed a load of charities actual results - and it makes for good reading.

Has the recession hit Australian individual giving yet?

Check out the article here.

Sean