More opinion from UK

UK agency bluefrog have been out and about scouring for, and doing more, quantitative research.

On his Queer Ideas blog, founder Mark Philips told us that the bluefrog research with the RNLI indicated that 21% of people would be slightly less likely to give and 11% would be much less likely to give.

Mark's latest blog now reports on recent MORI research on behalf of St. Mungo’s which "presents a rather depressed attitude amongst consumers with over half of all those surveyed being very or fairly concerned about their financial situation and 17% seeing their money worries impacting negatively on their relationships with families and friends."

But not too much worry for us- seems we are more important than even household food and heating are more likely to be in the firing line than charities!

They looked at what areas of expenditure have been cut or are likely to be cut next year, and giving to charities fared well. Only 6% said they had cut giving, and another 5% reckoned they may cut giving next year.

An 11% cut in giving is not to be sniffed at though, so work hard to keep those donors giving.

Sean Triner

Most donors will give the same or more

In another blog from Mark Philips of bluefrog, he draws our attention to a Mori poll telling us that most UK donors intend giving at similar or better rates.

Donors were asked to choose the statement that best described them. "In the current climate I would be..."

1 in 7 said they were more likely to donate, over half said they were neither more or less likely to donate to charity.

On the downside, 1 in 5 said they were slightly less likely to give, and 11% said they were much less likely to donate money.

The poll was of GB adults though, not donors - I would love to hear of similar polls of actual donors please!

Sean Triner



Research © Ipsos MORI 2008