Wednesday, November 12, 2008

Most donors will give the same or more

In another blog from Mark Philips of bluefrog, he draws our attention to a Mori poll telling us that most UK donors intend giving at similar or better rates.

Donors were asked to choose the statement that best described them. "In the current climate I would be..."

1 in 7 said they were more likely to donate, over half said they were neither more or less likely to donate to charity.

On the downside, 1 in 5 said they were slightly less likely to give, and 11% said they were much less likely to donate money.

The poll was of GB adults though, not donors - I would love to hear of similar polls of actual donors please!

Sean Triner

Research © Ipsos MORI 2008

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