Monday, October 27, 2008

News round up: CRUK, Obama

Articles and news from over the last few days
Leaked report
According to this article, originally from the Daily Mail, leading UK charity Cancer Research UK says that fundraising has been hit.

"A leading cancer charity is preparing to slash its budget by up to £643m over the next five years as the credit crunch hits fundraising. Cancer Research UK needs to make the drastic cuts following 'the dramatic decline in the economy' over the past year, according to an internal report.

"The economic slowdown has hit fundraising in two ways - a reduction in regular donations as householders tighten their belts, and a fall in legacy donations as falling property prices slash the value of bequeathed estates. Cancer Research UK said the final budget figures were still being considered, but it acknowledged that the economic gloom presents real challenges for the future."

Oh dear. Not good. Except it is not true either.

"Reports in today's newspapers claiming the charity will make budget cuts totalling £643m are both incorrect and grossly misleading." says Harpal Kumar, CRUK's Chief Executive on their website.

"Almost all Cancer Research UK's funding comes from the efforts and generosity of the public and we are extremely grateful to them for their continuing support of our work to beat cancer. At this time, more than ever, we need people to support our work."

It is easy to believe the papers, but just a little bit of extra research got me closer to the truth. I am trying to find out more from CRUK.

Lots of pieces about US election fundraising over the weekend. This Independent article is a good summary.

Presidential election fundraising hit by recession! Nah. Not at all. Funny how Obama raises more than Bush and Kerry did added together in these 'difficult fundraising times'. Obama's team proves for me that strategy and marketing tactics outweigh the effects of a recession.

Sure, maybe he would have raised $200m in September instead of $150m if there was no recession, but the very fact that he just got got on and fundraised resulted in $150m more than if he hadn't. In these tough times, cutting back on fundraising is the best way to reduce your income...

Sean Triner

No comments: