Question from Russia

Katya Pal from WWF in Russia wants to know if we should change our message in light of the economy.

"My question is whether there are concrete examples of how we can reformulate our message and take provocative and effective actions in order to achieve better results in acquisition during the crisis times on such inmature market like Russian. I will be especially interested in ideas in the area of environment - as it is not in the top priorities of existing donors in Russia at all (children and health issues are).

"My thinking at the moment is that we have to change our statement underlining that there are values that will never undergo inflation - which is GIVING - CHARITY - SOCIAL PURPOSE..."

Anyone with any examples of using changed message, please leave a comment.

Sean Triner