I am not afraid to make corrections and additions to my white paper - and this could be the beginning of one. Steve Thomas is working on Amnesty International Canada's capital campaign and he told me of a donor who had pledged $10k just a few weeks ago. The donor just withdrew because 'he lost too much in the crunch'.
I always say be wary of anecdotes, but with major donor fundraising, anecdotes are often all we have. Please send me any information - and especially data - on the impact of the economic downturn on major donors.
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What is the best language to use when building relationships with your Mid
and Major Donors?
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I've been sharing a lot of tips and material about mid and major donors
lately. And this got me thinking, what's the best language to use when
talking to...
8 years ago
1 comment:
This is exactly my point. I met a woman from the USA at dinner Friday who lost her entire retirement fund. Moderately wealthy people. They said they will be scaling back their donations this year. I think donors would like to be part of this conversation.
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